QUIZ, the international and omni-channel fast fashion womenswear brand, saw total online brand sales up 90 percent on Black Friday against the prior year. During ‘Black Friday week’*, total QUIZ brand sales, including sales through third party websites were up 80 per cent year-on-year.
QUIZ specialises in occasion wear, eveningwear and trendy casualwear at fantastic value. Its fast, flexible supply chain, together with the winning formula of style, quality, value and service has enabled QUIZ to grow rapidly into an international brand with a growing presence in 20 countries. New stock is delivered every day across its store estate and online channels. In addition, the brand has recently launched a new, hugely popular celebrity collaboration with Love Island’s Olivia Buckland.
Sheraz Ramzan, Business Development Director of QUIZ, commented: “Black Friday was again a huge success for QUIZ, coinciding as it does with the start of the party season. It was a great opportunity for our customers to buy the latest looks at even better value and our record online performance across the week is testament to the growing strength of the QUIZ brand and quality of our product.”
* from Sunday 20th to Saturday 26th November 2016