QUIZ unveils new digital flagship store in Westfield Stratford City

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16th May 2017– QUIZ, the omni-channel fast fashion womenswear brand, is delighted to announce the grand re-opening of QUIZ in Westfield Stratford City.

The 2,400 sq ft unit sees the brand’s first unveiling of an in-store digital kiosk as it incorporates a greater digital offering to complement the existing products on offer.  The kiosk will allow customers to browse and purchase the entire collection online, regardless of whether the product is in store or not. Digital is a key focus for the brand and to supplement the kiosk, QUIZ has implemented the use of iPads in the store to allow customers to have a complete omni channel shopping experience.

In addition, as part of the refurbishment, the store will have a high-level scatter wall to excite and entice customers as they walk past. The wall will show social media content, campaign videos and a wide variety of photography from QUIZ photoshoots.

Omar Aziz, Retail Operations Director at QUIZ commented: “Just like our clothes, this store is designed to stand out.  Our products are designed to make women feel glamorous, so we want our store experience to reflect this by making our customers feel special and to leave them with a lasting impression.

“Social is huge for us so we are delighted to be able to incorporate this into our physical stores via the scatter wall. By bringing the latest technology in store, we can showcase our wider offering and bring the QUIZ brand to life.”