QUIZ welcomes new head of marketing

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QUIZ, the omni-channel fast-fashion womenswear brand, has appointed former Ultimohead of marketing and brand communications, Lesley Morton, as the new head of marketing.

Lesley has more than 15 years’ experience in consumer-led marketing communications. Prior to Ultimo Brands International, Lesley was head of brand as Stripe Communications, the consumer communications agency for John Lewis, Magners cider, IRN-BRU, Paddy Power and MTV VMA’s. She had also held consultancy roles at CSM Sport and Entertainment where she managed youth marketing strategies for clients including Impulse, Simple and Sure, and music strategies for Miller Genuine Draft.

QUIZ plans to grow both in the UK and internationally through its retail, online, wholesale and franchise channels. Lesley will be responsible for driving both offline and online areas of marketing and developing creative marketing campaigns which wow customers, increase brand awareness and drive customer engagement. Social will be a key part of Lesley’s remit, with a focus on creating new and fresh content and driving engagement and traffic through QUIZ’s social channels. As part of its online strategy, QUIZ is progressing with launching new international websites, tailored for their target market, broadening product ranges and developing and improving the existing mobile channel.

Sheraz Ramzan, Chief Commercial Officer of QUIZ said: “We’re delighted to welcome Lesley to QUIZ. Her impressive experience and understanding of the QUIZ brand mean that she is well placed to develop innovative campaigns that bring a step change in brand awareness and create new experiences that delight new and existing customers around the world.”

Lesley joined the company in August 2017.