The brand sits at the heart of the business. With a distinct focus on glamorous occasion wear, the brand targets fashion conscious women looking for the latest styles and outfits at unbelievable value. We are passionate about delivering products that make women feel special and stand out from the crowd.
The Group has a clear strategy for continued growth as an international fast growing brand based on:
- Deliver extensive online potential through marketing, developing international websites, partnering with third party platforms, broadening our product range and introducing new categories; as well as developing and improving our existing mobile channel
- International brand roll-out with plans to open further standalone stores, concessions and franchises
- Continue to invest and grow our UK store estate
- Further expand our concessions in the UK
Speed and agility underpins this strategy, and in 2015 we opened an 180,000 sq.ft. distribution centre in Bellshill, Scotland.